THE AGRICULTURAL CORE

As mentioned on the previous post (Manufacturing Core), Kauai's agriculture consist of taro, coffee, guava, corn and other tropical fruits and vegetables. Beef cattle are also raised and exported to the U.S. mainland while small hog and chicken operations remain for domestic consumption.The landscaping and nursery businesses are also important to Kauai’s agriculture economy.


Kauai has a program called Kauai Grown which provides marketing support and tools for farmers & ranchers, value added product producers who work with Kauai Grown ingredients, as well as the retailers who carry these products and the restaurants who serve them. The goal is to help identify Kauai Grown products and experiences to the consumer with a Kauai Grown directory and point of sale materials, all designed to capture what makes these products and experiences special – the people and fresh ingredients behind the products, and the diverse choices that are unique to Kauai.

The objectives of this program are to:

• Clearly identify Kauai grown agricultural products to the consumer - both fresh and value added
• Promote awareness of the consumer and community benefits of buying local farm products
• Deliver umbrella marketing tools to help local producers, retailers and restaurants market their Kauai Grown products
• Enhance relationships between farmers, retailers, restaurants and the consumer

Click this link to view the 2010 State Agricultural Overview of Hawaii:

http://www.nass.usda.gov/Statistics_by_State/Ag_Overview/AgOverview_HI.pdf

SOURCES:

http://www.kauaichamber.org/kauai-industries.asp#agriculture

http://www.kauaigrown.org/